By: Jessica Belnap Digital commerce behemoth that it is, it is pretty easy to overlook the fact that Amazon is also the second largest search engine on the Internet. Google, of course, is still THE largest, but Amazon is tailing it only a little and far outpacing it when it comes to product searches. Consumers go to Google for information, of course, and are not always focused on buying something. When they head over to Amazon, however, they are almost always intent on buying at least one thing, if not several. In fact, 9 in 10 consumers check Amazon even if they have found the product in a different place. So, it makes sense to ensure that your products can be found on Amazon when the customers come looking. Figure 1 – From http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf The infamous Amazon A9 algorithm works by looking at the listing as a whole; its performance, sales history, consumer reviews and keywords, to determine how it will rank in ...
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