How to Rank Higher on Amazon: A Guide to Amazon Search Rankings

How to Rank Higher on Amazon: A Guide to Amazon Search Rankings

source https://streiffmarketing.tumblr.com/post/635862900315160576

Comments

Post a Comment

Popular posts from this blog

Brand Registry

Image
How to do it the right way Depending on what type of problems you are having with Amazon determines what lens you see brand registry through. In this blog, we will review what Brand Registry is, the proper way to set it up, how to use it, and common mistakes people make. To enroll for Brand Registry, you must have a trademark for your brand. There are many different types of trademarks and patents that you can enroll in for brand registry and enforce on Amazon.com, but for this blog’s purpose, we will stick to the most common trademark which is a word or design mark. So, if you are starting from scratch, that’s what type of trademark you want first to improve your Amazon business. Brand Registry is a “status” that Sellers can have when selling on Amazon.com that unlocks certain privileges. Here are a few examples: creating A+ Content, adding a video to your listing, or enforcing trademark violations. You must have a registered trademark to enroll your brand in Brand Registry. One o...
Read more

Understanding Amazon’s New Communication Rules

Image
Understanding and Abiding by Amazon’s New Communication Rules Remember when you were little, you had that friend who always seemed to make up the rules as they went along? It didn’t matter if the game was going your way…, they always changed something, and new rules were introduced. If that sounds like the life of an Amazon seller, you would be correct. You’re doing great things with your Amazon products sales and BAMM! There’s a new rule. Every time Amazon updates rules or guidelines that impact sellers, Amazon must get everyone to understand, and then comply. The good news is, Amazon has given sellers plenty of time to adjust to this new policy. Here are the details. Amazon announced on September 8, 2020 changes to guidelines ruling how sellers may communicate with buyers. Happily, Amazon also gave us until November 3, 2020 to get used to the changes and make any changes in order to be in total compliance. So what are the changes, their impact on your business, and the consequenc...
Read more

Amazon SEO – How to Optimize Your Amazon Product Listings for Higher Product Ranks, Click-Through Rate, and Conversion

Image
By: Jessica Belnap Digital commerce behemoth that it is, it is pretty easy to overlook the fact that Amazon is also the second largest search engine on the Internet. Google, of course, is still THE largest, but Amazon is tailing it only a little and far outpacing it when it comes to product searches. Consumers go to Google for information, of course, and are not always focused on buying something.  When they head over to Amazon, however, they are almost always intent on buying at least one thing, if not several. In fact, 9 in 10 consumers check Amazon even if they have found the product in a different place. So, it makes sense to ensure that your products can be found on Amazon when the customers come looking. Figure 1 – From http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf The infamous Amazon A9 algorithm works by looking at the listing as a whole; its performance, sales history, consumer reviews and keywords, to determine how it will rank in ...
Read more